Craft beer may be the poster child of the “drink local” movement, but consumers want even more local options from their grocers. So why not offer local wines as well?
Regional wines establish the sense of place that customers seek. Many communities possess an appetite for preserving local color and flavor. And by offering wine made from close-to-home vines, you can attract a loyal consumer base and cut your carbon footprint.
In this article at ProgressiveGrocer.com, Andrew Meggitt discusses the benefits that await grocers who make shelf space for local wines.