Tag Archive for: customers

If you’ve been in the restaurant industry for any significant amount of time, you’re probably well aware of how it has transformed over the years.

Perhaps most noteworthy is how the Internet has created a more knowledgeable client base. Customers have access to a lot more information than they did 15 years ago. Now, they can find recipes online and watch videos on technique. But if customers can easily find out how to flambé their bananas foster online, why would they bother to go out and pay for someone else to set their dessert on fire?

The answer is in the experience.

But emphasizing personality and experience doesn’t mean knowledge is no longer important. Of course, you probably already have a training system in place to show new hires the ropes, but in the digital age — where industry standards can change at the drop of a hat — you need to take it one step further and bake a culture of continuous learning into your establishment.

Read the full article on FastCasual.com.