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The iconic Route 66, also known as “Main Street of America,” is a fixture in American popular culture. Ever since St. James Winery opened in 1970, the Main Street of America has been an everyday part of the winery’s life because the original route runs directly past the St. James Winery Vineyards and Tasting Room and through the town of St. James.

This summer to celebrate and honor the tradition and heritage of Route 66, St. James Winery’s Country Red and Country White wines are getting a fresh new look with eye-catching art that pays tribute to the winery’s little piece of “The Mother Road.” The labels feature a distinctive old blue pickup truck motoring down the road, its bed filled with crates of red and white grapes and sporting a Route 66 license plate on the back bumper.

St. James Winery Country Red and Country White wines are both delicious sweet wines. Country Red is bursting with delicate fruity flavors and aromas and flavors of fresh berries, while Country White features flavors of ripe pears, green apples, and melons. Both pair well with spicy foods, making them the perfect choice for a backyard barbecue featuring hot and spicy sauces.

Look for the new labels on St. James Winery’s Country Red and Country White wines at grocery and wine stores throughout the South and Midwest. St. James Winery, the largest and most awarded winery in Missouri, has been making exceptional wines for 45 years. Find the winery online at stjameswinery.com.

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Country Red and Country White cows, we salute you!

Over the years our vintage cow labels have had a great run, but all good things must end. This spring our Country Red and Country White cows are being put out to pasture, making these end-of-an-era bottles into collectibles.

Bottle collectors, take advantage of this opportunity to snap up some bottles for your collections.

But don’t worry, Country Red and Country White will continue! The same award winning wines you love will debut fresh new labels later this year!

Dunne on Wine Talks St. James Winery Fruit Wines

St. James Winery has an extensive menu of fruit wines.

Over the last 10 years, we’ve mastered the art of making award-winning fruit wines (the most awarded fruit wines in the country).

Thanks to Mike Dunn and his “Dunne on Wine” for the shout-out to fruit wines and St. James Winery in his recent column in the Sacramento Bee.

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New!” is the theme for St. James Winery this spring.  We’ve introduced our new Strawberry Moscato seasonal wine, our new line of Heritage Recipes gourmet foods, and now we’re introducing new labels on our award-winning sweet wines.

Be on the lookout for the new labels on :

While we may have freshened up the outside label, inside the bottle you’ll find the same sweet, deliciousness you’ve always loved! So go satisfy your sweet this spring!

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This spring we are also introducing Heritage Recipes, our new line of gourmet foods for scrumptious flavor profiles designed to perfectly complement the wines that inspired them.

St. James Winery Velvet Red, Velvet White, Pink Catawba, Country Red, and Country White

A pioneer in the production of sweet wines, St. James Winery has long been the premium producer of sweet wines in the United States.  Perfecting the art and science of sweet wine making has been a passion at St. James Winery for more than 40 years.  This spring, St. James Winery celebrates their commitment to an award-winning line of sweet wines, by launching Satisfy Your Sweet, a new program designed to spotlight their sweet spot.

“We’re really excited about our new Satisfy Your Sweet program, because it reflects exactly what St. James Winery is all about, satisfying your taste for sweet wines with high quality and high value,” said Peter Hofherr, CEO of St. James Winery. “The sweet wines in this program—Velvet Red, Velvet White, Pink Catawba, Country Red, and Country White—have won nearly 500 awards in just the past 5 years alone.”

Satisfy Your Sweet reflects St. James Winery’s dedication to spot-on flavor in every single bottle of wine they make.  “Delivering on quality is really important to us, especially in light of a recent study that proves people who prefer sweet wines actually have the highest level of taste sensitivity,” said Hofherr. “Here at the winery we work hard to make sure our sweet wines delivers consistent flavor from bottle to bottle, year in, year out. That consistency is one of the reasons our sweet wine fans are so devoted to our sweet wines. Our fans are tremendous brand ambassadors for us, and we love them for it.”

To connect with those brand ambassadors, St. James Winery plans for full social media engagement as part of the Satisfy Your Sweet campaign.  Anchored by a QR code promotion, there will be Facebook and Twitter contests for opportunities to win neoprene bottle holders or ice buckets featuring the St. James Winery logo.  Look for Satisfy Your Sweet point of sale materials for Velvet Red, Velvet White, Pink Catawba, Country Red, and Country White wine in the wine section of grocery, liquor, or wine stores throughout the Midwest and South.

St. James Winery has been growing grapes and making sweet wines for more than 40 years, and that makes them sweet wine experts.  St. James Winery is the largest and most awarded winery in Missouri. During the 2011 competition season alone, St. James Winery’s sweet wines earned 55 medals from national and international competitions.  A family owned and operated winery, St. James Winery is online at www.stjameswinery.com.

St. James Winery - Missouri's largest and most awarded winery

If St. James Winery were playing blackjack, it would have definitely come up a winner at the San Francisco Chronicle Wine Competition by hitting 21! Twenty-one bottles of wine were shipped from St. James, Missouri to California for the competition, and when it was all said and done, each one of those bottles came home with a medal.

At this kick-off competition for the 2012 wine judging season, two of St. James Winery’s wines were honored with Best of Class Awards: Best of Class for Red Native American went to the 2009 Cynthiana, and Best of Class for Fruits went to St. James Winery’s Raspberry. The good news continued with gold medals for 2010 Seyval and Strawberry.

St. James Winery also received silver medals for its 2010 Traminette, 2010 Chardonel, 2010 Vignoles, Velvet White, Friendship School White, Blackberry, Peach, and Cherry, bringing the total of silver medals to eight. Rounding out the award-winning entries were nine bronze medals, which went to 2008 Norton, 2009 Chambourcin, Riesling, Velvet Red, Friendship School Red, Country Red, Country White, Pink Catawba, and Blueberry.

“When you send wine to a major competition like the one in San Francisco, and every single bottle comes back home with a medal,” said Peter Hofherr, CEO of St. James Winery, “that’s just a great way to start a new year! Especially when you consider that our wines were among 5,500 wines entered. This year San Francisco set a new American wine competition record for entries, and it’s the ninth consecutive year it will rank as the “Largest Competition of American Wines in the World. So, winning in San Francisco is big news!”

St. James Winery is the largest and most awarded winery in Missouri. During the 2011 competition season, St. James Winery’s won a total of nine Best of Class, five double gold, and 42 gold medals, along with 126 silver and 76 bronze medals. Celebrating more than 40 years as a family owned and operated winery, St. James Winery wines are sold in stores throughout the Midwest and the South. St. James Winery is online at www.stjameswinery.com.