Being a company that supports sustainability practices is like having Mother Nature’s stamp of approval. While many businesses try to position themselves as “green,” not all green companies are painted the same shade.

So, how green is green enough to position yourself as an environmentally conscious company? For the average consumer, any green tactics may be enough to entice them to believe in your brand and your efforts. But many hardcore conservationists may roll their eyes at your attempts to gain favor. Or worse yet, they might identify practices that you had no idea were the opposite of green.

In this article, Andrew Meggitt explains how you can make sure your company isn’t greenwashing and outlines how to capitalize on your sustainability efforts.

Read it at TriplePundit.com