Craft beer may be the poster child of the “drink local” movement, but consumers want even more local options from their grocers. So why not offer local wines as well?

Regional wines establish the sense of place that customers seek. Many communities possess an appetite for preserving local color and flavor. And by offering wine made from close-to-home vines, you can attract a loyal consumer base and cut your carbon footprint.

In this article at ProgressiveGrocer.com, Andrew Meggitt discusses the benefits that await grocers who make shelf space for local wines.

Wine connoisseurs might not expect delicious wines to come from Missouri — a place that many people see as just another state to fly over.

But because Missouri has unique environmental challenges and opportunities, winemakers use innovative techniques to create exceptional wine. Dedication and continual progress is what sets Missouri’s vineyards apart from those in California, France, and New Zealand.

In this article at Medium.com, Andrew Meggitt discusses why Missouri produces phenomenal wine despite being a less likely place for great grapes to thrive.

red_white_rose_smallDid you know that nearly 80 percent of the wine market is comprised of just 10 different varietals? If you want to make the leap from wine drinker to wine connoisseur, you’re going to have to move beyond the supermarket aisle into the vineyards.

When you buy a new vintage of wine, there’s an inherent risk in your purchase. While it may be tempting to stick to your old standby rather than risk your dinner guests’ grapes of wrath, a lack of wine diversity at the table doesn’t do you — or the market — any favors.

In this article at TheDailyMeal.com, Andrew Meggitt discusses the importance of expanding your wine experience and showcases several wines that are worth the risk.

Technology isn’t the only thing that quickly changes — so do fashion styles, health practices, and the weather.

But the applied innovation process is the same for any industry. Finding little things that spark new conversations can lead to unexpected practices, products, and designs. Applied innovation keeps your business ready to adapt to any change.

In this article, Andrew Meggitt discusses the importance of using applied innovation and provides tips from his innovation-fueled experiences in his winery.

Read “What Can A Winery Teach You About Innovation?” at Business Innovation.

Being a company that supports sustainability practices is like having Mother Nature’s stamp of approval. While many businesses try to position themselves as “green,” not all green companies are painted the same shade.

So, how green is green enough to position yourself as an environmentally conscious company? For the average consumer, any green tactics may be enough to entice them to believe in your brand and your efforts. But many hardcore conservationists may roll their eyes at your attempts to gain favor. Or worse yet, they might identify practices that you had no idea were the opposite of green.

In this article, Andrew Meggitt explains how you can make sure your company isn’t greenwashing and outlines how to capitalize on your sustainability efforts.

Read it at TriplePundit.com

Andrew Meggitt, Executive Winemaker at St. James Winery, has had exceptional year in wine competitions.

Andrew Meggitt, Executive Winemaker at St. James Winery, has had exceptional year in wine competitions.

St. James Winery’s Executive Winemaker Andrew Meggitt is a veteran of the wine industry for more than 20 years, having worked in wineries in both the New and Old Worlds.

This experience has brought a new kind of innovation to the American wine industry, and he’s chosen to take this entrepreneurial spirit to the Midwest. He spends his days meeting with his team, collaborating on new ideas, and embracing new challenges.

In this interview, Andrew Meggitt discusses what it’s like to be an entrepreneur in the Midwest wine industry.