Growing up in New Zealand, the concept of sustainability was ingrained in me as a way of life. Most New Zealand families grow their own food, recycle everything they can, and care deeply about energy conservation. Taking that approach and applying it to a business can be challenging because we all have a bottom line to worry about. However, sustainability falls on the shoulders of all individuals and organizations.
Like those in other industries, winemakers should take conservation issues to heart. After all, we depend on healthy, fertile land to deliver a quality product. But true sustainability involves much more than the environment.