Take Part in the Winery R&D Process During Your Next Tasting Room Visit

While satisfying your inner wine connoisseur in a tasting room, you’re doing more than indulging in a delightful afternoon at a winery — you’re also playing a crucial role in the winery’s research and development efforts.

There are nearly 8,300 wineries in the U.S., and most don’t distribute their products in all 50 states. This means small wineries must get creative with their marketing techniques, and chief among these is the tasting room.

The tasting room gives wine producers the chance to glean insights from a captive audience of wine consumers. And by communicating directly with wine drinkers themselves, winemakers don’t have to produce wines on a whim. Instead, they can concoct exactly what oenophiles want.

Read the full article on The Daily Meal.